When you visualize graphic designers, do you think about elegant advertisements? Eye-grabbing graphics on sites? Amazingly laid out spreads in magazines? While these cases definitely fall under the graphic design umbrella, the term encompasses a great deal more. For example: posters, infographics, novel illustrations, product tags, company logos, business cards, billboards, site themes, mobile applications, software user interfaces– the list continues.
What’s a graphic designer Do, Anyway?
It’s a good start to list these powerful and artistic examples, but it doesn’t paint a clear picture. Covering the specifics and intricacies of the extensive field isn’t feasible in one article. This top-level breakdown will definitely aid you with better comprehension of this innovative profession.
This is Graphic Design:
According to the American Institute of Graphic Arts (AIGA), graphic design is described as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In layman’s terms, graphic design communicates the artist’s feelings and ideas in a visual manner. These graphics can be as basic as a company logo, or as intricate as the page layout on your favorite site.
“Graphic design takes graphical and textual elements and implements them into multiple types of media,” says designer Alexandros Clufeto. When asked to elaborate on the graphic design definition: “It helps the producer connect with the customer. It imparts the message of the task, event, project or product.”
Companies can use Graphic Designers to help them market and sell items via advertising. Their expertise can also be utilized to design web pages in order to convey challenging data in an understandable way. Graphic design can even be used to develop a company identity through branding, to name a few things.
“Every day, we take many of the subtly artistic things around us for granted. But hidden in every magazine corner, exit sign or textbook lies a set of design ideas that influence our perceptions,” states Jacob Smith, owner of design studio ProductViz.
It’s important to bear in mind: while numerous graphic designers have commercially oriented objectives; like doing promotions and creating logo designs… they’re also employed under many other conditions. But at the end of the day, graphic design work is typically a means for designers to express themselves artistically.
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